Email – ding!
Text message – bong!
IM – buzz!
Facebook, Twitter, Snapchat – beep beep beep!
Fitbit – vibrations!
Remember this, don’t forget that.
Every few seconds you’re being distracted by another Shiny Penny – something that catches your attention. Or, if you’re like me, you turn off 90% of notifications and instead get distracted by reading all the hyperbolic ads in your inbox or on your news feed on any of the aforementioned social platforms.
You know what I’m talking about; the ridiculous promises to entrepreneurs of six figures in six months. Or for the sales and biz dev professionals, you may come across something like close high ticket five figure deals in 30 days.
It’s tempting to get sucked into the vortex of checking out every opportunity that flits by your screen with the overblown promise of achieving something extraordinary.
I did it my first year in business because I didn’t know what I didn’t know. I spent a lot of money trying to solve problems I didn’t even know I had, only to find out I didn’t really have them and now I’d never get that money back.
When I started working in the late 80s, the internet wasn’t a factor and cell phones weren’t even a concept. There were no distractions. I received the best sales and service training in the business from the likes of sales legends Zig Ziglar, Dale Carnegie, Bryan Tracy, Jim Rohn, and Earl Nightingale. And that training turns out to be the best advice about how to run a business, too – flawless execution of the basics. The basics in your business are going to be different than mine, but there are a few fundamentals that cross all industries:
1. Have a professional vision; where you want to go
2. Know your core purpose; why you do what you do
3. Be clear who you serve and how you serve them or solve their problem
4. Know what exceptional service looks like and give it to every prospect, partner, and customer consistently
5. Sell, sell, sell. Have a plan to sell, and know how much you need to sell to be profitable.
6. Standardize procedures
Of all 6, the one that matters most is #5. Because as Zig Ziglar said,
“Nothing happens until you make a sale.”
No matter what business you’re in, you’re a sales person. And if you have difficulty selling yourself, selling your services, and closing deals, my 25+ year background in sales and sales management is my secret sauce. I’ve taught hundreds of professionals how to sell themselves and their services and build their resulting business, and have coached dozens of sales executives how to manage the challenging sales personalities on their teams.
I don’t guarantee six figures in six months, or 10 new five figure clients in 30 days, but I do guarantee every session we’ll move the needle forward toward you flawlessly executing the basics in your business. If we don’t move the needle forward every session, I’ll give you another session for free. And I guarantee I’ll never have to do that!